Hi, I’m Deepak Gurjar

Product thinking. Commercial
instinct.

I connect customer insights, product decisions, and marketing to build better journeys and drive business growth.

View My Work Contact Me

Deepak Gurjar seated beside the water — Deepak GurjarProduct · Strategy · Growth

From customer insight to commercial impactExplore the story

5+years

Across product & marketing

₹72lakh

Monthly retail business revenue

700k+

Candidates across 5 recruitment projects

01 /About me

A customer’s journey.
A business opportunity.

My work sits where product meets marketing: understanding what people need, finding where journeys break down, and turning those insights into clear priorities.

Over five years, I’ve worked across retail, recruitment, healthcare, and education. That range has shaped how I approach a product: with a close eye on the customer experience and the commercial context behind every decision.

Today, as a Senior Marketing Manager at Bandhani, I bring brand positioning, product research, and cross-functional teams together to improve the path from discovery to purchase.

Download CV PDF

02 /Selected work

Different industries.
One product mindset.

A selection of initiatives from my work in product and marketing.

01 — Retail & e-commerceBandhani

₹72L

Monthly revenue of the retail business
supporting this product & growth work

WebsiteShowroom

Bandhani — The Ethnic Store

Connecting discovery
to the decision to buy.

Bringing customer insights, product priorities, and growth planning together across the website and physical showrooms.

Product strategy
Conversion
Go-to-market

Explore my contribution

Managed a cross-functional team of 6+ across marketing, design, and content, with a two-month roadmap focused on conversion and brand perception.
Managed a ₹1.5 lakh monthly performance marketing budget aligned with product demand.
Analysed website drop-offs and recommended changes to product-page calls to action, information architecture, and design.
Created category-specific go-to-market plans around customer segments, demand, and budgets.
Built launch strategies for new collections and used customer demand, trends, and category performance to prioritize products.

02 — Recruitment platformsCharu Mindworks

700k+

Candidates across five
recruitment projects

Registration
Applications
Verification
Results

Charu Mindworks (India) Pvt. Ltd.

Making complex
candidate journeys clearer.

Coordinating engineering, operations, and stakeholders to deliver large-scale recruitment projects.

Workflow design
Feature definition
Delivery

Explore my contribution

Carried out five recruitment projects involving more than 700,000 candidates.
Defined feature sets and candidate and admin workflows across registration, applications, verification, and results.
Coordinated engineering, operations, and stakeholder teams through delivery.

03 — Healthcare & educationPacific

+60%

Increase in patient inquiries
following website improvements

DiscoverabilityEngagement

Pacific Medical College and Hospital

A better first step
for patients and students.

Improving website journeys and community outreach to help people find the information and care they need.

Information architecture
Acquisition
Experience

Explore my contribution

Developed website content to improve patient inquiries and strengthen the hospital’s digital presence.
Website content improvements led to a 60% increase in patient inquiries.
Led a team of three and delivered community events and multi-channel campaigns, achieving a 12% rise in patient numbers.
Worked with operations and marketing teams on patient experience programmes.

Recruitment boards

UPSC

Punjab School Education Board

Board of Secondary Education, Rajasthan

Selected work /Brand portfolio

Brands I’ve
worked with.

Retail, fashion, and hospitality.
Explore the company page snapshots.

Ethnic wear

03 /Expertise

The thinking.
The tools. The follow-through.

Commercial
strategy & growth

Connecting market opportunities with practical growth plans.

Revenue growth & customer acquisition
Conversion rate optimization
Pricing & product positioning
Go-to-market planning
Marketing budget allocation

Product thinking
& analytics

Turning customer behaviour into requirements and priorities.

PRDs & feature specifications
Candidate & customer workflows
Conversion, retention & funnel analysis
A/B testing
Customer personas & journey maps

Leadership
& delivery

Bringing teams and stakeholders together around the work.

Product roadmaps
Cross-functional execution
Engineering & design alignment
Stakeholder & team management
Backlog & sprint prioritization

In my toolkit

Figma
Jira
Google Analytics
Google Tag Manager
Google Sheets

04 /Experience

A career built
around growth.

Brand strategy, product-led growth, and customer experience connect the roles in my career.

Download full CV

Feb 2026 — Present Current
Senior Marketing Manager
Bandhani — The Ethnic Store · Brand & product focused management
Lead product-led growth across the website and showrooms, managing a 6+ person team and a ₹1.5 lakh monthly performance marketing budget. Use customer research and funnel analysis to improve product pages, prioritize demand, and shape premium ethnic-wear positioning.
Implemented a two-month growth roadmap focused on conversion and brand perception, with launch strategies for new collections and closer alignment between merchandising, marketing, and product availability.
Nov 2024 — Jan 2026
Assistant Marketing Manager
Charu Mindworks (India) Pvt. Ltd. · Brand & strategy · Jaipur
Led positioning and go-to-market strategy for real estate and lifestyle clients, improving engagement by 40%+ through audience-focused messaging and campaign optimization.
Managed recruitment software initiatives for UPSC, Bihar Board, and CBSE. Translated stakeholder requirements into candidate journeys, admin workflows, feature specifications, roadmaps, and delivery milestones across registration, applications, verification, and results.
Jul 2021 — Nov 2024
Marketing Executive
Pacific Medical College and Hospital · Brand & strategy · Udaipur
Led a three-person team across campaigns, community outreach, health awareness drives, and patient communication. Marketing strategies increased patient acquisition by 12%, while website content led to 60% more patient inquiries.
Coordinated patient experience programmes, media materials, the SPANDAN 2023 event, and cross-department initiatives to strengthen visibility, trust, and lead conversion.
Additional experience
Marketing Coordinator
Pacific Medical College and Hospital · Udaipur
Supported community outreach, brochures and newsletters, and campaign analysis for cardiac summits, walkathons, flash mobs, and outreach OPDs. Contributed to SEO initiatives that increased organic website traffic by 15%.

05 /Education & certifications

An engineering foundation.
A product perspective.

Degree

B.Tech, Electronics
and Communication

JIET, Jodhpur

Fellowship

Product Management
Fellowship

NextLeap

Certification

Digital
Unlocked

Google

06 /Get in touch

Let’s make
the next move.

Have a product challenge or an opportunity in mind?
I’d love to hear about it.

Start a conversation

Emaildeepakgurjar3778@gmail.com

Phone+91 76898 54755

LinkedInConnect with Deepak

Based in

Jaipur, Rajasthan, India

Product thinking. Commercial instinct.

A customer’s journey. A business opportunity.

Different industries. One product mindset.

Connecting discovery to the decision to buy.

Making complex candidate journeys clearer.

A better first step for patients and students.

Recruitment boards

Brands I’ve worked with.

Bandhani

Urban Suites by BluSalzz

Charu Fashions

Darshna The Clothing House

Maverick

The thinking. The tools. The follow-through.

Commercial strategy & growth

Product thinking & analytics

Leadership & delivery

A career built around growth.

Senior Marketing Manager

Assistant Marketing Manager

Marketing Executive

Marketing Coordinator

An engineering foundation. A product perspective.

B.Tech, Electronics and Communication

Product Management Fellowship

Digital Unlocked

Let’s make the next move.

Product thinking. Commercial
instinct.

A customer’s journey.
A business opportunity.

Different industries.
One product mindset.

Connecting discovery
to the decision to buy.

Making complex
candidate journeys clearer.

A better first step
for patients and students.

Brands I’ve
worked with.

The thinking.
The tools. The follow-through.

Commercial
strategy & growth

Product thinking
& analytics

Leadership
& delivery

A career built
around growth.

An engineering foundation.
A product perspective.

B.Tech, Electronics
and Communication

Product Management
Fellowship

Digital
Unlocked

Let’s make
the next move.